Hello 40s! A Skincare Guide.

Your 40s have arrived! Every age has its unique benefits, as well as ups and downs – but the beautiful part about getting older is the wealth of experiences you now have. 

To help you focus on self-care, here’s the ultimate 40s Skincare Routine, along with some great tips from our Care Skincare Team to keep you glowing on and on:

The 40s Skincare Routine:


Cleanse + Tone: Sweep away nighttime product and oils first thing in the morning. Clean skin sets the stage for better  absorption of your products, and helps your makeup look better than ever.​

Moisturize, Then SPF: Good hydration is the foundation of healthy skin, with visible plumping and smoothing benefits. Eye cream de-puffs and brightens. Additionally, consider elevating your SPF to 50+ for enhanced defense.​


Cleanse and Tone (Again): Gently remove the day’s accumulation of oil, impurities, and makeup. ​

Repair: Before bedtime, apply 2-3 drops of retinoid serum. This powerful addition boosts collagen production, smooths lines and wrinkles, and diminishes dark spots.​

Moisturize: A moisturizer that has added repair benefits assists skin in recharging at night.

A simple, effective routine two times a day is the best way to care for your skin’s needs. Here are some more important tips we’ve picked up along the way:

40s Skincare Tips:

Just add SPF!

No matter how old you are, or what your skin type is, SPF is essential. I wear SPF 50 year-round on my face and just started putting it on my neck. Our Co-Founder Pilar leaves a sunscreen stick in the car to prevent pesky sun spots on her hands from driving. There’s nothing wrong with enjoying a sunny day, just be aware that those rays are one of the biggest culprits in aging skin. 

Prevent and repair.

If you haven’t tried retinoid skincare yet, your 40s are a great time to start. Debbie D’Aquino, Head of Care Skincare Innovation, custom formulated Tireless Retinoid Night Serum to visibly transform the look of pores, dark spots, fine lines and wrinkles.  In addition, the area around your eyes and lips is the most fragile skin on your face and the first place to show signs of age.  Dab a little Eye + Lip Nourishing Cream to multi-task: crow’s feet, eye bags, fine lines, dark circles and puffs will improve. In this formula, a team of Peptides work together to enhance the production of collagen, elastin and Hyaluronic Acid in the skin. I also use this treatment on my neck for “tech neck” lines.

Hydrate, hydrate, hydrate.

Hydrated skin is healthy skin! Check out Deep Moisture Fix Hydrating Water Cream with Hyaluronic Acid, a Byrdie beauty editor favorite for all skin types that works wonders under or over makeup. If you need extra repair and care, The Everything Multi-level Moisturizer has serum levels of active ingredients including Peptides, Vitamin C and Turmeric Root Extract to boost radiance. I tend to use Deep Moisture Fix during the day and The Everything at night.

Let your skin rest.

When given the opportunity, Pilar prefers to complete her nighttime skincare routine earlier so that her skin can begin repairing and renewing itself before she goes to bed.

Any questions about your 40s Routine? Feel free to email us here anytime!

With Thanks & Care, 


Bio: Michelle is a former beauty executive who loves being part of the Care Skincare Team. She’s married with two young children who have more energy than all the drinks on a Starbucks menu. 

Photo by: itakayuki