Pilar’s Thoughts on Tireless Retinoid Night Serum. 

Her first experience with retinol, creating the perfect retinoid product, and her personalized 4 Step PM Routine. 

Pilar co-founded Digital Brands LLC with her husband Ricardo, launching their first brand Care Skincare in 2018. 

Trying Retin-A: a cautionary tale. 

In my early 40s, my dermatologist prescribed Retin-A for the newly discovered lines on my forehead. As soon as I left her office, I went to the pharmacy to pick up my prescription. My insurance did not cover it – and it was expensive! However, I was willing to pay the price and determined to use this “miracle” cream to slow down my signs of aging. My dermatologist did warn me to go slowly: “Just a pea size drop of product every other day until your skin acclimates. You might see redness and irritation; this means the cream is working. Don’t forget to apply SPF every day.” 

That night I opened the aluminum tube and squirted a small amount of product on my fingers. It was thick and white, and I barely had enough to cover my face. Little did I know, after two applications, my skin would be dry, itchy, and very red. I couldn’t tolerate the prescription. I was severely reacting to the cream, so I stopped using it. Finally, after trying several times to get into a retinol routine, I gave up. I knew the results would be visible, but the application, irritation, and price were not worth it. 

In search of the right retinoid serum. 

I then started to look for an over the counter retinol product. After the previous experience, my criteria was the following: 

  1. Real results 
  1. A texture and application that felt great 
  1. Little to no irritation 
  1. No fragrance 
  1. Safe ingredients 
  1. Affordable 

Even after extensively researching various brands, I couldn’t find anything in the beauty market that checked all the boxes. 

Years later, when we were creating our Care line of skincare essentials, I knew I wanted to offer a retinol product that would check all the boxes I mentioned before. Retinol (or rather, the family of retinoids) is the proven gold standard ingredient in anti-aging skincare. In addition, I wanted a product that had a luxurious texture when applied, which would encourage you to be consistent with your retinoid regimen. The answer was to develop a retinoid serum. Serums penetrate the skin faster, are full of potent active ingredients, and their silky texture absorbs quickly and has a luxurious feel when applied. 

Debbie D’Aquino, Head of Care Skincare Product Innovation, worked with our lab to create this serum with a new ingredient in the retinoid family. We formulated our proprietary serum with Granactive Retinoid™ (also known as Hydroxypinacolone Retinoate) and combined it with other proven, healthy ingredients that work tirelessly to transform your skin. We added ingredients like Alpha Arbutin to improve dark spots and hyperpigmentation, antioxidants like Vitamin C and Caffeine to soothe and protect, and Hyaluronic Acid and Glycerin to moisturize.  All combined, the result was Tireless Retinoid Night Serum – a unique, vegan retinoid product. After using it, we knew we had a game-changer. 

Pilar’s 4 Step PM Retinoid Routine 

I’d love to share my evening regimen using Tireless Retinoid Night Serum with you. 


I start by cleansing and toning with Soft Sweep Micellar Cleanser + Toner. It takes about 2-3 cotton pads to remove the SPF, makeup, dirt, and oil off my skin. It’s refreshing to see everything that comes off with a few sweeps! Next, I splash cool water on my face and gently dry it with a soft washcloth. 


Now it’s time for my retinoid serum. I use Tireless Retinoid Night Serum to repair my skin. I shake it slightly and apply two drops on my fingertips. The serum is so rich that with two drops, I have enough for my face and neck. I always use any leftover serum on the back of my hands to smooth out dark spots from driving. When I’m done, I make sure the bottle is tightly closed.


I never skip the eye cream. I use Eye + Lip Nourishing Cream (I have a special place for it in my fridge). I apply it under my eyes, on my eyelids to smooth out the creases, and around my lip area. The cold cream makes my eyes feel like they are depuffing on contact and helps me relax.


Finally, I hydrate my skin with a dab of Deep Moisture Fix. Depending on how my skin feels that day, I might switch it and use The Everything Multi-level Moisturizer. If my skin is very dry, I use both and double moisturize. This is the beauty of customizing my skincare routine with my five Care products; I adapt my skincare to my skin’s needs. Then I let the products do their work while I get my beauty sleep!

We’re happy to help. 

Do you have any other questions about using a retinoid serum or starting your retinoid routine? Feel free to email me at help@careskincare.com. I’d love to hear from you. 

Take Care, 


More about Pilar: 

Pilar was born and raised in Mexico City and majored in Hospitality and Culinary Arts during college. She has lived in Mexico, South Korea and the United States. Now almost an empty nester, Pilar became a woman entrepreneur at the age of 46 after being a stay-at-home mom with four children. Passionate about making life simple, giving back, and focusing on what is important, she co-created Care to find highly effective products that are safe to maintain healthy skin and focus on caring for yourself and others.